Hi! I’m Doug Leonardo.
I help businesses to reach their goals by making their users’ life easier :)

Currently, I'm a UX Specialist at Locaweb in Sao Paulo, Brazil.

User experience, usability and interface design

From concept to release, I work collaboratively with teams and stakeholders to understand users' needs and make sure that we deliver the best possible experiences in digital products, also making sure that we're meeting the business goals.
Here is an overview of my process as a UX/UI designer, using design thinking and agile principles mindset:

Analysis and Understanding

Insights gathering from business and users points of view. Inside data are gathered and quantitative and qualitative user researches are conducted.

Ideation and Prototyping

Wireframes and prototypes are created (also co-created with users and/or the team and stakeholders) as possible solutions for usability issues and users' needs.

Tests and
Iteration

Prototypes created are tested with real users and the feedbacks are used to continuously improve the design until the solution satisfies both business and user needs.

Interaction and Visual Design

Information archtecture refinements, creation and maintenance of style guides and design systems, or final visual design, working closely with dev teams.

More details about my process, tools and techniques used will be available soon.

Visit my portfolio