Versatile designer and experienced leader for fast-paced environments, from startups to large orgs
With almost twenty years of experience, I've helped organizations and teams from various industries and sizes building end-to-end solutions with consistent, functional and technically feasible interfaces and user journeys that add value for both users and businesses.
With solid fintech expertise, I've founded the UX team that built the entire design of a Brazilian digital bank
For five years and from 0 to 1, I was responsible for both creation of the UX team and the design of Modalmais (now part of XP Inc.).
Starting as a "team of one", I built the entire UX foundation of the digital banking. After that, I had the opportunity to start and grow the team who proudly helped Modal became a successful case in the financial industry of Brazil.
In the last 8-ish years, I've been leading design teams focusing on climbing up the ladder of the UX maturity
As a leader, I strive to maintain a continuous process improvement (design ops) and to cultivate a healthy, diverse, collaborative and high-performing environment.
At Modalmais, as our UX maturity grew, we became a team of twenty two talented product designers, researchers, writers and UI designers.
And more 10+ years as graphic and web designer background
Most of this time, I was a one-person team of design at Insite, a SaaS and hosting solutions company. Besides that, I've worked as a freelancer, design consultant and also teaching web design at SENAC-SP.
Solid expertise covering the entire process of user experience and product design
From concept to release, I work with and lead teams of designers to understand user needs and ensure we design and deliver the best possible digital product experiences while meeting business objectives.
Analysis and Understanding
Insights gathering from the business and user perspective to define the problem after researching it in depth. Also, metrics analysis of existing designed solutions.
Ideation and Prototyping
Creation of wireframes and prototypes collaboratively with users, the team, and stakeholders to address usability issues and meet users' needs.
Tests and
Iteration
Usability tests plan and execution, gathering feedbacks to continuously improve the design until the solution satisfies both business and user needs.
Interaction and Visual Design
Information architecture refinements, creation and maintenance of style guides and design systems, or final visual design, working closely with dev teams.