Hi! I'm Doug Leonardo.

For nearly twenty years, I've helped organizations achieve their goals through website and mobile app design, with a focus on improving the user experience. I align business strategies with user needs and create consistent, functional and technically feasible interfaces and user journeys that add value for both users and businesses.

I'm a Nielsen Norman Group certified UX and UI Design Specialist, hold two design degrees and have a solid expertise covering the entire process of digital product design from discovery to delivery.

Over the past few years, I've led UX and product design teams with a focus on continuous process improvement (design ops) and cultivating a healthy, diverse, collaborative and high-performing environment.


During this time, I focused mainly on the financial sector, where I developed solutions for banking services, investments and insurance, with Banco Digital Modalmais being particularly noteworthy.

I previously worked as a UX expert in the digital product teams at Multiplus and Locaweb.

Before that, I worked as a graphic and web designer at Insite, a SaaS and hosting solutions company, for almost ten years, dealing with end-to-end processes from layout to frontend. My notable projects include the Robô Ed chatbot (Petrobras, Insite) and various SaaS solutions, websites and visual identities.

I am also the creator of the History of Graphic Design infographic based on the book by Phillip Meggs. This personal project, created in 2010, has served as a widely used resource for design students and teachers in various educational institutions in Brazil.

Let's keep in touch on Linkedin.