Design thinking a new site for Rico

Responsible for the definition of scope and prioritization of features, acting as the project owner. The design thinking fase of the project was developed by Livework Studio, wich also guided and involved us in the entire process.

The project was developed using Design Thinking as a way to deepen the understanding of the business, also to understand and observe user behavior and its relation with investments and finances. And then, co-create and design new solutions, test (and "retest" and test again ...) and develop a new website that best fitted Rico's business objectives and the user needs, providing a better user experience.

I actively participated in all stages of the process, such as in-depth interviews with clients and non-clients, redesign of user journeys and personas, and co-creation sessions with users and the team.

After all the design thinking process, I was also responsible for ensuring the delivery of the site within the CMS platform chosen, with the involvement of internal design and engineering teams, and also external suppliers.

Visit Rico's website.

Date
01 2017
Client
Rico | UX/UI Design Coordinator
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