Driving business impact through strategic UX and product design.

I'm Doug Leonardo, UX Strategist and Product Designer who builds high-performing design teams and human-centered, high-impact digital products.

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User Human-First. Business-Focused.

I've helped organizations from various industries and sizes building end-to-end solutions with consistent, functional and technically feasible interfaces and user journeys that add value for both users and businesses.

Solid fintech expertise

For five years and from 0 to 1, I was responsible for both creation of the UX team and the design of Modalmais Bank, now part of XP Inc.

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Seasoned product design specialist

Contributed in relevant projects and initiatives as an UX expert and Design Lead for companies like Multiplus (LATAM Airlines), Locaweb, Rico and FinBits.

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I'm currently available for mentorship sessions and consulting.

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I help design teams advance in UX maturity while driving business results

As a leader, I strive to maintain a continuous process improvement (design ops) and to cultivate a healthy, diverse, collaborative and high-performing environment.

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Solid expertise covering the entire process of user experience and product design

From concept to release, I work with and lead teams of designers to understand user needs and ensure we design and deliver the best possible digital product experiences while meeting business objectives.

Full product lifecycle

Discovery ➔ Delivery ➔ Metrics.
Understand the problem, iterate the design solution, support downstream, evaluate the results and repeat.

UX Strategy & Ops

Identify and define the what, why and how behind both design challenges and team operations. Then, prioritize and take action.

UI & Design System

In agile environments, I create not only aesthetically pleasant, but consistent UIs that users find intuitive and devs don't hate to build.

UX and UI specialist, NN/g certified with an extensive background in design

Nielsen Norman Group UX Certified

20+ years working as a designer

Holds two design degrees

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Broad background in graphic and web, as well as front-end development.

UI design for SaaS products, websites, landing pages, branding, and visual communication for businesses of all sizes and sectors.

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